Quality milk begins at the source

The dairy industry is entering a transformative phase—both globally and in Vietnam. This shift isn’t just driven by advancements in processing technology or brand strategy. It stems from evolving consumer needs and behaviors that are becoming increasingly complex, diverse, and demanding.

Across the world, dairy is moving beyond traditional products toward functional milk, plant-based alternatives, and personalized nutrition solutions. Consumers are no longer simply looking for calcium—they’re seeking products that help them feel healthier, look better, and align with their modern lifestyles. According to global reports, the dairy market is projected to surpass USD 813 billion by 2030, fueled by the rapid growth of oat milk, almond milk, and nutrient-enriched formulas.

In Vietnam, the dairy sector is also accelerating. With an annual growth rate nearing 10%, domestic brands are not only meeting local demand but also expanding into export markets. Vietnamese dairy companies are investing heavily in technology, diversifying their product portfolios, and raising quality standards. This evolution is reshaping how manufacturers select their raw materials—an essential foundation for product stability, performance, and competitiveness.

At the same time, consumers are redefining how they choose dairy—not just by price or brand, but by deeper values.

• Modern mothers—the primary decision-makers for family nutrition—care not only about cost but also about ingredient origin, nutritional certification, and safety. They want their children to be healthy, but they also need products that are trustworthy and budget-friendly.
• Urban millennials see milk as part of a conscious lifestyle. They prefer low-sugar, high-protein, plant-based options and are drawn to attractive packaging, convenience, and inspiring brand messages. More importantly, this generation is increasingly focused on sustainability—from traceable ingredients and energy-efficient production to recyclable and eco-friendly packaging.
• Meanwhile, older consumers view milk as a long-term health solution. They seek products that support bone strength, heart health, digestion, and graceful aging—and they trust established brands with clear medical certifications and transparent formulations.

The market is changing. Consumers are changing. And the businesses that lead are those who understand this shift—starting with their ingredients: clean, safe, traceable, and aligned with the growing demand for sustainability and responsible sourcing.